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Core Functionality

While PlutoLinks offers the main functionalities of a conventional link-shortener, there’s lots of features that will make your life easier by keeping your links organized, accessible and most importantly, get the insight you need to make better decisions to boost your campaigns performance! Let’s dive into some PlutoLinks core features to get you started: You can easily shorten your URLs using PlutoLinks, ensuring concise links for sharing on social media, this comes handy specially on platforms that have limited characters such as X or your Instagram bio. PlutoLinks allows you to personalize your shortened links by customizing the back half and adding a custom domain, enhancing your brand’s visibility and recognition.
Tip: Our free plan lets you add up to 5 custom domains ;). Yes, you read that right, it’s free!

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Open Graph metadata

If you’re not familiar with Open Graph, let us introduce you to it. When you set up OG, you have the option to enrich your shared links on social media platforms by, including images, titles, and descriptions, optimizing engagement and click-through rates. So, when you share, it won’t show only a plain tiny link that goes unnoticed, instead your audience will get more details about the content in the link. Open Graph looks something like this:

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Insightful analytics

PlutoLinks offers comprehensive analytics, empowering you to gain insights into link performance and audience engagement. This includes tracking metrics such as clicks, referrers, countries, languages, devices, operating systems, and browsers. We’ll explain each metric in more detail in the following sections.