> ## Documentation Index
> Fetch the complete documentation index at: https://docs.plutolinks.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How to Set Up Campaign Tracking (UTMs)

> UTMs (Urchin Tracking Modules) allows you to monitor the effectiveness of your marketing efforts by providing detailed insights into the sources, mediums, campaigns, keywords, and variations associated with your links. Here's how you can set up campaign tracking with PlutoLinks:

<Steps>
  <Step title="Access the link creation screen:">
    Log in to your PlutoLinks account and navigate to the link creation screen by clicking on the "Links" tab and then selecting the "Create Link" button.
  </Step>

  <Step title="Fill out campaign tracking fields:">
    <ol type="a">
      <li>
        **Source:** Enter the traffic source that will be associated with this link. This could be the website domain, social media platform, or any other source where the link will be shared.
      </li>

      <li>
        **Medium:** Specify the marketing channel through which this link will be promoted. This could include email, social media, CPC (cost-per-click) advertising, etc.
      </li>

      <li>
        **Campaign:** Provide a name or identifier for the marketing campaign or promotion associated with this link. This helps you track the performance of specific campaigns over time.
      </li>

      <li>
        **Term (Optional):** If you're running paid advertising campaigns and want to track keywords, enter the relevant keywords associated with this link. This field is commonly used for search engine marketing (SEM) campaigns.
      </li>

      <li>
        **Content (Optional):** If you're running variations of the same ad or campaign, use this field to differentiate between different versions. This could include different ad variants, A/B test variations, etc.
      </li>
    </ol>
  </Step>

  <Step title="Review and Save:">
    Double-check the information you've provided for accuracy. Once you're satisfied, save your changes to create the link with campaign tracking (UTMs) enabled.
  </Step>

  <Step title="Share your tracked link:">
    Now that your link is set up with campaign tracking, share it across your marketing channels as usual. Each time the link is clicked, PlutoLinks will capture the UTM parameters and provide you with valuable insights into the performance of your campaigns.
  </Step>
</Steps>